Using Quantive for Strategic Planning - AI Powered

What is Quantive?

Quantive (formerly Gtmhub) is an AI-powered strategy execution platform that helps organizations align goals, track progress, and drive business outcomes using the OKR (Objectives & Key Results) framework. It bridges the gap between strategic intent and operational execution by integrating live performance data from across the business. This allows FMCG companies to be more agile, responsive to market dynamics, and effective at delivering on growth objectives — even across complex global operations.

Benefits of Using AI for Strategic Planning in FMCG

1. Strategy Development

- Data Analysis: AI enables FMCG companies to process massive volumes of consumer, retail, and supply chain data to identify trends, optimize portfolios, and define strategic market entry or pricing plans.

- Pattern Recognition: By analyzing POS data, seasonal consumption patterns, or competitor promotions, AI surfaces new insights — such as identifying untapped growth segments or cross-promotional opportunities.

- Scenario Planning: FMCG leaders can simulate different demand, cost, or distribution scenarios to stress-test product launches or channel strategies.

- Objective Decision-Making: AI reduces gut-feel bias and uses data-driven evidence to support strategic moves like discontinuing SKUs, adjusting retail promotions, or investing in new formats.

2. Strategy Execution

- Real-time Monitoring: AI-enabled dashboards provide live visibility into OKRs such as market share growth, product availability, or campaign ROI, allowing teams to pivot faster if performance lags.

- Adaptive Resource Allocation: AI tools can optimize trade spend, marketing budgets, or warehouse stock based on evolving consumer behavior and market signals.

- Predictive Analytics: AI forecasts out-of-stock risks, shifts in consumer sentiment, or pricing elasticity, enabling quicker responses to maintain execution momentum.

- Automated Task Management: Automates routine processes like demand forecasting, marketing workflow approvals, or supply alerts — freeing teams to focus on innovation and execution.

3. Strategy Evaluation

- Comprehensive Performance Analysis: Tracks outcomes like net revenue growth, category penetration, and shelf velocity, tying them back to strategic OKRs.

- Cause-and-effect Insights: Links initiatives like packaging redesigns, sustainability commitments, or e-commerce acceleration directly to business results.

- Benchmarking: Compares brand, SKU, or category performance with competitors, channels, or internal benchmarks to spot gaps and opportunities.

- Continuous Learning: Uses past execution data and outcomes to recommend smarter strategies for the next planning cycle — improving speed and accuracy year after year.

Examples of FMCG Companies Using Quantive or Similar Strategy Platforms

- Coca-Cola HBC (Europe) – Uses an AI-driven OKR platform to align 28 country teams around shared strategic priorities like sustainability, digital shelf execution, and route-to-market optimization.

- Heineken – Applies AI and real-time OKR tracking to drive digital transformation and marketing performance across European business units.

- Reckitt – Implements OKRs with integrated dashboards to manage global innovation pipelines, regulatory readiness, and local market activation.

- Danone – Uses AI tools to monitor OKRs tied to health innovation, carbon reduction, and market performance in dairy, water, and plant-based categories.